Content audits
Websites and intranets are notorious for growing large and cumbersome as years of content is duplicated and left to fester.
I conduct page-by-page audits of your site, leaving no stone unturned. You will know exactly what you have, what its problems are, and what to do next.
While I do use some tools to assess the reading level required for your page content, and where possible, use your Google Analytics insights to help validate or invalidate any hypotheses about content usage and referral sources, I don’t rely on numbers alone.
Auditing based on ‘most visited’ page data ignores the reality that some seldom visited pages are critical to a small number of your users or are there due to a legislated requirement.
Where possible, I read all available information on your site as well as relevant legislation, and any complementary and interlinked sites and information sources.
Staff availability allowing, I’ll conduct interviews with subject matter experts to make sure my understanding of your communication intent is correct, and seek any user insights they might have.
I’ll make a recommendation for each page and determine the priority pages for redevelopment, and those that should be archived or deleted altogether. I can also provide guidance on when to review and archive content in future.
