Content design and copywriting

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Content design isn't just 'writing for the web'. It's understanding who you're communicating for, what they need to know, and how to make it fast and simple for them to find and understand. 

I write in plain English with every regard to accessibility and inclusivity.

I work with your subject matter experts by pair-writing or through interviews and collaborative drafting, to craft accurate, accessible information for the appropriate medium, whether that's words on a screen, multimedia, or print.

I employ user-centred design methodology, Google analytics analysis and pair-writing to inform content development. I develop information architecture (IA) that is intuitive, flexible and manageable. 

I don't try to cram square pegs into round holes - the IA is developed organically through these activities and only finalised once it's validated by user testing.

I consider the offline processes and make sure that none of your users are left behind, developing help desk scripts and background briefings to help you with the change management that comes with any new communication channel.