Previous projects and experience

I have over a decade’s experience in effective, targeted communication via websites, and digital and print products.

I've held key strategic roles over the years including:

Chief Writer
Lead Content Designer
Lead Service Designer
Content Strategist
Social Media Coordinator
Product Owner
Project Manager
Web team manager
Marketing Writer.

I’ve developed accessible, plain English content for a variety of complex topics. I've designed wireframes, information architectures, content strategies and governance frameworks for major government initiatives, and I've developed engaging and thought-provoking editorial and marketing copy for newsletters and social media.

I've worked on numerous intranets, redesigning their structures and working closely with corporate teams to create digital workplaces that support organisations working across homes and offices.

I've also written and line edited print documentation such as annual reports, business profiles, and whole-of-government strategies.

A photo of hand-drawn wireframe for a website

My early wireframes are rough! But they've become sites at the centre of key government initiatives.

Sites I've worked on

I provided content strategy, content, project management and supporting communication materials for the following sites:

industry.gov.au - the Department of Industry, Science and Resources' corporate website
acma.gov.au - the Australian Communications and Media Authority's corporate website
foodlabels.industry.gov.au - the campaign website for Australia's new Country of Origin food labeling system
nisa.gov.au - the National Innovation and Science Agenda campaign site
science.gov.au - the Australian Government's website for all science initiatives and programs
radioactivewaste.gov.au - the information and outreach website during the search for a site to house Australia's low-level radioactive waste, the National Radioactive Waste Management Facility
nathers.gov.au - the National Home Energy Ratings Scheme website)
industry.gov.au/australiastechfuture - the Australian Government’s Tech Future, a strategy for a digitally enabled economy.

For a detailed timeline of my work and experience over the years, check out my LinkedIn profile or contact me for a current CV.

Hurray for Libraries!

Due to the fleeting nature of digital communications in government, some of my projects can now only be accessed via the National Library of Australia's excellent Trove project.